Social Media Management Essentials Course

Become a Social Media Expert

Gain the skills and knowledge to excel in social media marketing.

Master Popular Platforms

Learn effective strategies for Instagram, TikTok, LinkedIn, and more.

Craft Compelling Content

Discover how to create engaging content that resonates with your audience.

Earn a CPD Accredited Certificate

Validate your learning and enhance your career profile.

Social Media Mastery

Ready to improve your social media skills but unsure where to begin?

This program is designed to guide you step-by-step through the fundamentals of marketing, the realities of digital marketing, and how to succeed on social media. Think of it as a clear, straightforward roadmap—no jargon, just practical strategies to help you grow your presence and engage the right audience. You don’t need prior experience, just the right guidance. Let’s get started together.

Stop 1: Setting Sail: Introduction & Orientation

Every successful journey begins with a strong foundation.
In this first step, you’ll meet your fellow learners and explore the five essential pillars of marketing—the core principles that drive every effective brand strategy.

Stop 2: Charting a digital course

Now that you're set, it's time to chart your course. We'll break down the basics of digital marketing so it actually makes sense.
You’ll learn how to connect with people in a real, human way using digital emotional intelligence, and see how different channels—like email, social, and more—can help you get your message out to the right audience.

Stop 3: Anchoring in Social Media

Here’s where things get fun. We’ll dig into what really works on social media—how to build strong campaigns, work with the algorithms (instead of fighting them), and use each platform the smart way. You’ll also learn how to fix common mistakes that hold people back and set up your profiles to get more eyes on your content. No guesswork, just simple moves that make a big difference.

Stop 4: Creating a wave of content

This is where things start to click. We’ll show you how to create content that actually grabs attention and keeps people interested—using a simple framework called AIDA. You’ll learn what types of content work best (think videos, images, and posts that connect), and how to set clear goals so your content moves your brand forward.

Stop 5: The Captain's Log: Content Creation Techniques

We’ll give you easy techniques to keep your content fresh and flowing. You’ll learn how to spark new ideas and use ai tools to create great content quickly and easily.

Daily Logbook

COURSE SCHEDULE

Day 01

Meet and greet
Trainer essentials
Marketing Mix

Day 02

Digital Marketing Process
Digital Emotional Intelligence

Day 03

Social Media Marketing
Social Media Algorithms
Social Media Platforms

Day 04

SM Profiles Optimization
Content Generation and Strategy
AIDA Model

Day 05

Content Types
EPIC Framework
Branding Creation

Day 06

Brand Creation
Content Formats and Features
Content Generation Techniques

Day 07

Content Generation Techniques
AI Prompts for Content Generation
Content Strategy and Calendar

Your Comprehensive Guide to Social Media Success

Apply what you learn with practical exercises and real-world examples.

Mastery Guaranteed

Industry-Recognized Certification

Earn a recognized certification to validate your skills.

Learn from industry experts with years of experience.

Expert-Led Training

Apply what you learn with practical exercises and real-world examples.

Practical, Hands-On Learning

Learn from real-world examples and best practices.

Real-World Case Studies

What is CPD?

CPD is an internationally recognized certification that demonstrates your commitment to continuous learning and development in your professional field. It provides a framework for trainers to enhance their knowledge, skills, and expertise, enabling them to stay current with industry trends and best practices.

As a CPD certified training provider, we are committed to delivering a course that meets the stringent standards set by CPD. Our curriculum, facilitators, and learning materials undergo rigorous evaluation to ensure that you receive the highest quality training experience.

Digital Marketing Expert

Certified Trainer and Life Coach

Lara Bouery

Lara Bouery is a dynamic and certified life coach and trainer dedicated to transforming lives. With a track record of empowering individuals through encouragement and motivation, she provides the tools necessary for achieving success and lasting positive change.

Education: Business Management Degree from AUL
Certifications:
- Certified Life Coach by the International Coaching Federation

Professional Experience:

Project Coordinator at Mindnavy
Customer Service and Business Management Trainer at HTMi Saudi Arabia
Trainer and Life Coach at Potel et Chabot
Digital Marketer and Consultant at Al Majmoua non-profit, Lebanon Humanitarian and Development Forum, and Self-Spectrum Coaching platform

Set Sail for Success

Don’t settle for smooth sailing, weather the storms of learning!

Social Media Management Essentials Forms

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PROGRAM FEES = $320!

Secure your spot with a full payment upon registration. Limited spots available.

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Cash @ Mindnavy Office

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