Module 1 & 2: Understanding the “Why” and Your Sales Targets This module sets the foundation for purposeful selling. You will start with Simon Sinek’s Golden Circle to identify your personal “Why” as a salesperson. You’ll then learn how to define and measure success using the OKRs framework, creating a personalized plan to set, track, and achieve your sales goals.
Module 3 & 4: Personal Branding & Prospecting Strategies In today’s digital world, your personal brand is a powerful sales tool. This module guides you through building your brand foundation, leveraging storytelling, and using social media to generate leads. You will then develop a comprehensive 10-step sales prospecting plan, mapping networks and using databases to identify potential customers.
Module 5 & 6: Lead Generation & Sales Psychology Learn to nurture leads and build authentic connections. This section covers various lead nurturing strategies, moving your focus from selling to serving. You’ll also dive into the psychology of buying and selling, exploring the power of trust and persuasion to personalize solutions and win customer loyalty.
Module 7 & 8: Delivering Your Pitch & Account Management This final module puts everything into practice. You will learn to structure and deliver a powerful sales pitch using the Golden Circle framework, focusing on benefits and value. You’ll also learn the principles of key account management, including creating a plan and using sales metrics to track and enhance the customer experience.
