Marketing Basics & Strategic Positioning This module provides the foundation for your marketing knowledge. You will explore the 5 P’s of Marketing and learn techniques for defining and segmenting your target audience. Through exercises like Target Audience Persona Development and Competitive Analysis, you will learn how to strategically position your products or services and identify your unique selling propositions.
Effective Branding & Sales Techniques This module focuses on creating a strong brand and mastering the sales process. You will participate in a Branding Workshop to craft a compelling brand identity and message. You’ll then dive into sales techniques, learning how to effectively prospect, build rapport, and deliver impactful sales pitches. This section culminates in practical exercises like Elevator Pitch Practice and exploring the power of storytelling.
Negotiation Skills The final module is dedicated to mastering the art of negotiation. You will learn strategies for handling objections and navigating complex discussions. Through exercises and case studies, you will acquire the skills needed to confidently reach agreements that are mutually beneficial, ensuring successful outcomes for both you and your customers.
