Fashion Forward
Sell it Strong
In-Person
Mindnavy Workplace
8 Sessions
Every Friday
24 Hours
05:30 - 08:30 PM
Course Details
Learning Outcomes
Course Details
The is an intensive 8-days journey meticulously crafted for individuals and businesses within the vibrant fashion industry. This program offers a holistic understanding of the entrepreneurial path, from the spark of an idea to strategic implementation and sustainable growth, all while focusing on the unique nuances and opportunities of the fashion world.
Module 01: Business Development
- Entrepreneurship: The Fashion Mindset
- Understand critical success factors, positioning in the competitive fashion market, and the power of Blue Ocean vs. Red Ocean Strategy.
- Creating the Fashion Business Environment
- Scaling Strategies and Expansion Planning for Fashion Brands
- Innovation and Adapting to Market Changes in Fashion
Module 02: Marketing and Sales
- Define your offering
- Understand the product life cycle in fashion
- Target Market and Analyzing consumer behavior, trends, demographics, and psychographics in the Lebanese fashion market
- Principles of understanding the market through research, gap analysis, and competitive analysis (local and regional fashion competitors).
- Branding and Positioning Strategies in Fashion
- Marketing Communications and Promotion
- Sales Techniques and Customer Relationship Management
- Metrics and Sales
Module 03: Financial Management
- Financial Analysis for Businesses
- Balanced Score Card
- Breakeven Analysis
- Pricing Strategies and Techniques
- Assessing Financial Risks & Contingency Plans
Module 04: Business Planning & Pitching Your Fashion Vision
- Business Model Canvas and Barriers
- Creating the Business Model
- Key Components of a Comprehensive Business Plan
- The Business Planning Process
Learning Outcomes
By the end of this program, participants will be able to:
- Develop & Innovate Fashion Business Ideas: Apply strategic frameworks to generate and refine innovative business ideas in the fashion industry.
- Formulate Comprehensive Strategies: Construct detailed product/service, marketing (7Ps), and sales strategies tailored for a new fashion business.
- Build Robust Business Models: Develop a comprehensive business model and detailed business plan encompassing all essential operational and financial aspects for a fashion startup.
- Master Business Development & Growth: Understand the entire process of developing a new fashion venture from conceptualization to implementation, and identify forces influencing its growth.
- Navigate Financials for Fashion: Understand essential financial concepts including cost estimation, budgeting, pricing strategies, and breakeven analysis specific to fashion businesses.
- Enhance Sales & Negotiation Skills: Master the art of pitching projects, developing effective sales strategies, and acquiring fundamental negotiation skills for supplier relationships.
- Conduct Targeted Market Research: Perform thorough market research and competitive analysis specific to the fashion industry.
- Cultivate Entrepreneurial Mindset & Skills: Develop essential cross-cutting business and life skills crucial for successful entrepreneurship in the fashion sector, including team collaboration and leadership principles.