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Social Media Management Essentials

Learn proven strategies to manage social media, create engaging content, and grow your brand online.
Beyond the Ordinary
Become a Social Media Expert
Gain the skills and knowledge to excel in social media marketing.
Master Popular Platforms
Learn effective strategies for Instagram, TikTok, LinkedIn, and more.
Craft Compelling Content
Discover how to create engaging content that resonates with your audience.
Earn a CPD Accredited Certificate
Validate your learning and enhance your career profile.

Social Media Mastery

Deep dive into the 5 pillars of marketing, digital marketing essentials, and social media mastery.
Think of this experience as your social media adventure map, guiding you through the exciting world of online engagement. So, grab your virtual backpack and let's embark on this journey!
Stop 1: Setting Sail: Introduction & Orientation
- Meet your fellow explorers and get prepped for the sail!
- We'll build a strong foundation by understanding the five pillars of marketing - the building blocks of any successful online strategy.
Stop 2: Charting a digital course
- Dive into the world of digital marketing essentials. We'll explore the power of digital emotional intelligence (DEQ) and how to connect with your audience on a deeper level.
- Learn the digital marketing process and understand the different channels that will amplify your voice.
Stop 3: Anchoring in Social Media
- Now it's time to conquer the peaks of social media marketing. We'll learn the secrets behind effective campaigns, tackling the pillars of social media, deciphering mysterious algorithms, and mastering popular platforms.
- Don't worry about missteps! We'll uncover common profile optimization mistakes and discover ways to boost your reach on social media.
Stop 4: Creating a wave of content
- Here's where the magic happens! We'll delve into content generation and strategy, learning how to craft engaging content using the AIDA model.
- Discover the most effective content types and explore various formats like images, videos, and text.
- Learn how to set SMART goals and create a content strategy that aligns with your brand.
Stop 5: The Captain's Log: Content Creation Techniques
- We'll equip you with content generation techniques to keep your social media flow going!
- Explore tools and strategies to spark ideas, and discover the secrets of using ChatGPT prompts (or similar content generation tools) like a pro.

Daily Logbook

COURSE SCHEDULE

Day 01

Meet and greet
Trainer essentials
Marketing Mix

Day 02

Digital Marketing Process
Digital Emotional Intelligence

Day 03

Social Media Marketing
Social Media Algorithms
Social Media Platforms

Day 04

SM Profiles Optimization
Content Generation and Strategy
AIDA Model

Day 05

Content Types
EPIC Framework
Branding Creation

Day 06

Brand Creation
Content Formats and Features
Content Generation Techniques

Day 07

Content Generation Techniques
AI Prompts for Content Generation
Content Strategy and Calendar

Your Comprehensive Guide to Social Media Success

Apply what you learn with practical exercises and real-world examples.
Mastery Guaranteed

Industry-Recognized Certification

Earn a recognized certification to validate your skills.
Learn from industry experts with years of experience.
Expert-Led Training
Apply what you learn with practical exercises and real-world examples.
Practical, Hands-On Learning
Learn from real-world examples and best practices.
Real-World Case Studies

What is CPD?

CPD is an internationally recognized certification that demonstrates your commitment to continuous learning and development in your professional field. It provides a framework for trainers to enhance their knowledge, skills, and expertise, enabling them to stay current with industry trends and best practices.

As a CPD certified training provider, we are committed to delivering a course that meets the stringent standards set by CPD. Our curriculum, facilitators, and learning materials undergo rigorous evaluation to ensure that you receive the highest quality training experience.

Certified Trainer and Life Coach

Lara Bouery

Lara Bouery is a dynamic and certified life coach and trainer dedicated to transforming lives. With a track record of empowering individuals through encouragement and motivation, she provides the tools necessary for achieving success and lasting positive change.

  • Education: Business Management Degree from AUL
  • Certifications:
    • Certified Life Coach by the International Coaching Federation

 

Professional Experience:

  • Project Coordinator at Mindnavy
  • Customer Service and Business Management Trainer at HTMi Saudi Arabia
  • Trainer and Life Coach at Potel et Chabot
  • Digital Marketer and Consultant at Al Majmoua non-profit, Lebanon Humanitarian and Development Forum, and Self-Spectrum Coaching platform

Set Sail for Success

Don’t settle for smooth sailing, weather the storms of learning!

Social Media Management Essentials Forms
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PROGRAM FEES = $250!

Secure your spot with a full payment upon registration and pay the remaining afterwards. Limited spots available.

PROGRAM FEES = $500!

Secure your spot with a full payment upon registration and pay the remaining afterwards. Limited spots available.
Method of payment*

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